Australian estate agent - Web
UX | Web design
I was lead visual designer for a prominent Australian estate agent’s website redesign during my time at Frost Collective. The lead UX designer and I shared the responsibility for delivering the UX aspect of the experience. The purpose of the redesign was to enhance their premium offering and differentiate themselves in a saturated market. The focus of my visual design responsibilities were the property listing page that would become the foundation for all subsequent pages.
UX designer: Fredrik Torstensson
Clean and modern property listing page - created equal prominence for agent and property.
Research, design thinking and scamps
Property listing page - property information, images, local area stats, home loan content and related properties.
Property listing page - mobile screens
Expanded agent’s details on the mobile property listing page
Premium property listing page for the more luxurious listings - more images of the property and darker theme applied to the page.