Digital Designer
Digital Designer
UX | Web design
Up and coming luxury fashion designer Charlotte Simone needed a new digital ecommerce experience that matched her product. Looking at both the UX and design of the site, I was able to produce a new fully responsive digital presence for her to support the launch of her latest collection and one that reflected the brand’s confidence and playfulness.
The outcome, a bold, image rich, component based solution which increased customer engagement, deepened the customers relationship with the brand and allowed the product to be centre stage.
All work created and executed at Hatched London & Tangent.
Re-designed landing page
Imagery look and feel mood board.
UI look and feel mood board
UX design of key screens mapping the end to end customer journey
Various screens from the site
Responsive layouts
Email designs which reflect the new design of the website