Digital Designer
Digital Designer
RFP | Concept visualisation | UI Design
An RFP came in for the redesign of the Virgin Active Gym app. The existing app is limited in it's functionality and it's design bares minimal resemblance to the vibrant Virgin brand.
We set out to attract and engage users in a more focused manner by incorporating a strong social component to the app sharing functionality and compare achievements and goals.
A goal-based, intuitive user experience, logging functionality, heavy on scannable infographics and iconographic design was created.
I was the Lead Designer.
This work is concept only. All work created and executed at Hatched London.
App intro screens
Bespoke icon set - based on exisiting available Virgin icon set
My Profile screen - figure and infographic utilised for scanability
App screens