Digital Designer
Digital Designer
RFP | UX | Web design
I worked on the RFP for the redesign of Kent Attraction's existing website. The core aim was to drive tourism in Kent and celebrate the attractions available for all which are just a hop skip and a jump away. We wanted to execute an inspiring, attractive, easy to use website, giving the brand a reinvigorated lease of life. We devised a "choose your adventure" piece of search functionality, (a feature of the hero area), allowing users to customise their trips to Kent. Relying heavily on aspirational and empathetic imagery of Kent, helps to reinforce the potential and ease of a trip to Kent. The design is fully responsive and utilises a modular approach.
This work is concept only.
All work created and executed at Hatched London
Landing page
Sitemap, new colour palette and a few of the key icons from the new icon set
Wireframing and sketches
Landing page
Responsive solutions
Kent attraction page
Kent attractions calendar screen