Digital Designer
Digital Designer
UX | Web design
The complete redesign of the Fleet and Business section of the Jaguar UK website, with an emphasis on the SME market.
Using exisiting components we had to rationalise all relevant content; surface offers; highlight the depth and range of F&B Jaguar products and services and reduce clicks.
This redesign resulted in a 19% percent increase in traffic and a 25% increase in brochure downloads, prompting several markets to adopt the solution.
Team: Elias Poveda UX Designer
Jaguar UK Fleet & Business landing page
Wireframes
Jaguar XE product page
Responsive screens
Use of components to surface content
Military, diplomatic and tourist customer page
Company car page