Digital Designer
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Jaguar Fleet & Business

UX | Web design

The complete redesign of the Fleet and Business section of the Jaguar UK website, with an emphasis on the SME market.
Using exisiting components we had to rationalise all relevant content; surface offers; highlight the depth and range of F&B Jaguar products and services and reduce clicks.
This redesign resulted in a 19% percent increase in traffic and a 25% increase in brochure downloads, prompting several markets to adopt the solution.
Team: Elias Poveda UX Designer

 Jaguar UK Fleet & Business landing page

Jaguar UK Fleet & Business landing page

 Wireframes

Wireframes

 Jaguar XE product page

Jaguar XE product page

 Responsive screens

Responsive screens

 Use of components to surface content

Use of components to surface content

 Military, diplomatic and tourist customer page

Military, diplomatic and tourist customer page

 Company car page

Company car page