Digital Designer
Digital Designer
UI/UX | Web design | Interaction design and Art direction
To redesign the existing Land Rover Experience Drives section to improve the overall look and feel of the digital and ecommerce experience and inspire the audience with enticing imagery.
This entailed reordering the content to be more concise throughout and redesigning the forms to ensure a seamless customer journey from landing page to purchase.
Team: Ben Marshall Snr UX Designer
Re-designed pages of the desktop Adventure Travel payment process
Working prototype of Step 1 of payment process
Add-on design which dynamically populate My Basket when clicked
Drive 2 tab dynamically loads after user has input Driver 1's details
Step 2-3 of payment process - form field input
Collapsible/expandable Basket on mobile
Responsive screens of the payment process - My Basket anchors to the bottom of the screen and expands to reveal the contents of the basket
Manufacturing Tour pages at various stages of the payment process
Image rich and enticing landing pages - give an overview of the experience and tour itinerary